Responsive Websites vs. Mobile Apps
Responsive web design:
A responsive website will behave very well when it’s visited by someone using a smartphone or a tablet. There are certain things you can choose to hide or show depending on the device being used the visitor, but they will all look very close to your desktop version (computer). That’s all you really need to be considered a mobile friendly website, and Google, Bing and other search engines and tech giants will appreciate it.
This is normally something already included when you contract someone to create and develop your website (at least for us) and the price of developing a responsive website should not change a lot from what it originally would be for just a desktop version.
A mobile app, on the other hand, is what the bigger companies are implementing to enhance the experience of their visitors. Take for instance amazon.com; you can quickly realize how different their app is from what you see on your computer, and to what you see when visit their website using your smartphone or tablet.
Online apps are an entirely a different animal, but they give business owners a more sophisticated tool to approach their visitors in a very different, more direct way. Besides a different experience, there is a lot of information and tools dedicated only to mobile users, GPS, notifications, better design, easier browsing, dedicated services, precise information and so on, we can keep going on this forever.
Or course, it all comes at a price, and a mobile app will definitely cost more than a regular responsive website, but depending on your business and your budget it is something that should be taken into consideration. “How much more?” would you ask… and as everything else, it all depends on what you have in mind and the specifics about your business.